The West Virginia Bankers Association is proud to introduce Chad Prather, Huntington Bank’s West Virginia regional president, as the 2025-2026 West Virginia Bankers Chairman. With a blend of experience, forward-thinking leadership, and genuine enthusiasm for people, Chad brings a unique energy to the role — one that’s both professional and unmistakably his own.

A Journey Rooted in People

Chad’s banking story began soon after graduating from Marshall University, where a curiosity for finance led him into a management training program. That early exposure to the many facets of banking helped him discover his passion for client-facing roles — a passion that has since guided his career. From branch manager to small business banker, and eventually to commercial banking and regional president, Chad’s path has always been about helping others succeed.

Inspired by Mentors, Driven by Values

Mentorship has played a pivotal role in Chad’s career. He credits countless colleagues for inspiring him with their dedication to people and communities. 

“There are way too many people to name them all, but I am deeply grateful for their mentorship.”

“Prior to becoming Regional President, I worked with the late Andy Paterno, our prior West Virginia Regional President. Andy was exceptional with people — always recognizing how to help others reach their highest potential. He never met a stranger and treated everyone extremely well. As Regional President, I also had the privilege of working with and learning from Sandy Pierce, former Huntington Senior Executive Vice President, during her time at Huntington; I am extremely grateful for her guidance and insight. She, too, showed the importance of getting to know the unique story of each individual. Huntington’s executive leadership, including Steve Steinour, Brant Standridge and Regional Banking Director Christian Corts, sets the bar high for how I approach business, my role as a leader and stewarding our communities. I’m beyond grateful for their leadership and the opportunities they have afforded me, their support and the investments they continue to make in our West Virginia colleagues and communities.”

“I would be remiss if I didn’t mention my mother, Diana. She continues to show me how to be resilient, patient and positive — no matter how difficult the situation. She had a career she enjoyed while also always putting our family first. She volunteered in the community and, to this day, takes time to listen and help others, even as she faces physical challenges.”

“My personal and professional experiences have allowed me to work closely with many people who have tremendous care and passion for others and their communities. I have tried to identify traits in those people that I admire and try to emulate them. Whether it is how people interact with others, handle difficult situations or give back to their community, they inspire me, motivate me, and keep the fire burning bright because they care so much.”

The best advice he has received: “Be true to yourself. If your conviction says this is the route you should go, you don’t have to second-guess it,” he said. Chad believes that following your values — even when decisions are tough — leads to the right outcomes.

Moments That Matter

Chad’s favorite career memories center on helping others achieve their dreams. Whether promoting a team member, helping a client reach a milestone or supporting a community initiative, he finds deep satisfaction in seeing others succeed.

“Helping constituents — colleagues, clients or communities — meet their objectives is why I’m in this job. I love doing all those things,” he said.

Advice for Emerging Leaders

Chad’s message to those entering banking is clear: “Despite the rise of technology and AI, it’s still a people business. People remember how you make them feel.” 

He encourages authenticity and genuine care, believing these qualities will lead to a bright future no matter what path you take.

Beyond the Bank: Family, Fun and Something Surprising

Outside of work, Chad’s life is full of adventure. He and his wife, Gretchen, a physical therapy professor at Marshall University, love to travel and explore new cultures. Recent trips have taken them to Italy, Alaska, and soon, Mexico. Their three children, Haley, Aubrey and Eli, keep family life lively. 

Chad was Athlete of the Year in high school and is a big fan of live music and karaoke. If you catch him outside West Virginia, expect a rousing rendition of “Country Roads” or “Dixieland Delight.”

Looking Ahead: The Future of Banking

Chad sees the industry evolving, especially in how branches serve customers. While technology will continue to shape banking, Chad believes relationships and the human touch will always be essential.

Commitment to the WVBA Community

Active in the WVBA since 2006, Chad has served on the board and executive committee, advocating for the industry and its vital role in communities. He is passionate about transparent communication and meaningful collaboration, urging members to share ideas, identify gaps and seek opportunities.