Pub. 1 2010 Issue 2

summer 2010 13 Barry Dayley is Executive Vice President of Money Concepts International, Inc. and heads up their Financial Institution Program. Money Concepts International, Inc. isafullservicewealthmanagementorganization. Money Concepts has been helping independent financial advisors and financial institutions deliver professional financial planning and wealth management services since 1979. E-mail: barry@moneyconcepts.com ¹ The Impact of Bank Sales on Disintermediation of Bank Deposits, Kehrer Disintermediation Study, 2007, Kehrer-Limra, Inc. ² 2006 Study of Bank Brokerage & Retail Investment Services, American Brokerage Consultants / American Banker Figure 2 be placed on the needs of the customer and an alignment take place to break down the silo walls for a fully integrated life planning approach. See Figure 2. No matter the size of the community bank, this approach can enhance relationships, increase sales volume and product count per customer, and increase and diversify the revenue stream. In addition, the Life Planning approach can set a community bank apart through the delivery of a “Cli- ent Centered” experience that will raise your bank to the top in the competitive investment arena. If your bank is not offering wealth man- agement services, or if your program is not as successful as it should be, consider offering wealth management services and aligning your bank with an organization that can help you deliver these services in a way that will set your bank apart from the competition. Position your bank as your customer’s wealth mentor. This approach will broaden relationships with your customer base while enhancing banking and wealth management income and profits. Q